Product Director, KAM Marketing and Activation (Titusville, NJ)

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Job Title: Product Director, KAM Marketing and Activation (Titusville, NJ)

Company Name:	Johnson & Johnson
Location:	Titusville, NJ
Position Type:	Full Time
Post Date:	04/01/2026
Expire Date:	05/01/2026
Job Categories:	Advertising/Marketing/Public Relations, Healthcare, Other, Executive Management

Job Description

Product Director, KAM Marketing and Activation (Titusville, NJ)
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at <a target="_blank" href="https://www.jnj.com">jnj.com</a>As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.Job Function: MarketingJob Sub Function: Channel & Partner MarketingJob Category:ProfessionalAll Job Posting Locations:Titusville, New Jersey, United States of AmericaJob Description:Johnson & Johnson Innovative Medicine is recruiting for a Product Director, KAM Marketing and Activation to be located in Titusville, NJ. About NeuroscienceOur expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time.Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.Learn more at <a href="https://www.jnj.com/innovative-medicine" target="_blank">https://www.jnj.com/innovative-medicine</a>The Product Director, KAM Marketing and Activation role is accountable for shaping the portfolio-wide KAM marketing strategy across the Neuroscience franchise (Spravato ®, Invega®, Caplyta®) and leading promotional resource development and execution across the customer-facing KAM organization. In this role you will lead the development of KAM strategies, messages and promotional resources. Additionally, you will have the opportunity to partner with ITCI organization to shape newly launched CAPLYTA strategic plan and build resources to effectively launch CAPLYTA with population health decision makers.The role operates with autonomy, portfolio scope, and meaningful decision-making responsibility, partnering closely with Analytics, Brand, Payer, and KAM Field Leadership to improve outcomes for patients living with serious mental illness and support portfolio growth.Key Responsibilities included, but not limited to:<ul><li>Lead evolution of the Neuroscience portfolio value proposition, including integration of newly launched brand-CAPLYA, ensuring relevance for B2B Customer across sites of care.</li><li>Lead the development of population health strategies across Neuroscience portfolio and delivery channels, including IDNs, Community Mental Health Centers, Pharmacies of Mental Health, and large multi-site treatment organizations</li></ul><ul><li>Partner with analytics team, market research and field to Synthesize data/insights to frame portfolio-level customer opportunities and recommendations</li><li>Lead Neuroscience KAM marketing business planning process and represent NS-KAM voice to cross-functional partner business planning process (brands, payers)</li><li>Lead development of KAM promotional materials and tools in partnership with vendors and brand teams, ensuring strategic intent, field usability, and compliance</li><li>Lead Neuroscience Channel POA strategy and execution in collaboration with KAM leadership and brand partners</li></ul><ul><li>Partner with KAM leadership and training teams to ensure clarity of strategy, KAM resource-readiness, and support consistent execution across customers segments</li><li>Define success metrics with input from cross-functional team, evaluate impact of KAM initiatives, and apply a continuous improvement mindset to optimize portfolio performance</li><li>Partner with team to identify and activate new delivery care model to serve unmet mental health needs of patients</li></ul>Experience & Capabilities Required<ul><li>Bachelor’s degree required; advanced degree preferred</li><li>8+ years of pharmaceutical or healthcare related experience.</li><li>Brand and/or channel marketing experience</li><li>Demonstrated ability to independently lead complex, ambiguous initiatives from problem definition through execution</li><li>Proven success influencing senior and peer-level stakeholders in highly matrixed organizations</li></ul>Preferred<ul><li>Experience in Neuroscience, specialty, or population health–focused portfolios</li><li>Experience leading enterprise/ KAM marketing strategy, business planning, and field enablement across multiple brands or customer segments</li></ul>Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via <a href="https://www.jnj.com/contact-us/careers" target="_blank">https://www.jnj.com/contact-us/careers</a> and internal employees contact AskGS to be directed to your accommodation resource.Required Skills: Preferred Skills:Brand Positioning Strategy, Commercial Awareness, Competitive Landscape Analysis, Consulting, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Digital Metrics, Execution Focus, Financial Analysis, Marketing Policies and Procedures, Market Research, Organizing, Process Improvements, Program Management, Sales Channels, Tactical Planning, Technical Credibility, Technologically Savvy, Trade Marketing The anticipated base pay range for this position is :$122,000.00 - $212,750.00Additional Description for Pay Transparency:Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)). This position is eligible to participate in the Company’s long-term incentive program. Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits: Vacation –120 hours per calendar year Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year Holiday pay, including Floating Holidays –13 days per calendar year Work, Personal and Family Time - up to 40 hours per calendar year Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year Caregiver Leave – 80 hours in a 52-week rolling period10 days Volunteer Leave – 32 hours per calendar year Military Spouse Time-Off – 80 hours per calendar year For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits

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Johnson & Johnson

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